Personal data includes any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data including but not limited to:

Identity information including but not limited to: first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender.

Contact information including but not limited to: billing address, delivery address, email address and contact numbers.

Financial information including but not limited to: bank account and payment card details.

Transaction information including but not limited to: details about payments to and from you and other details of products and services you have purchased from us.

Technology information including but not limited to: internet protocol (IP) addresses, login data, browser type and version, time zone settings and location, browser plug-in types and versions, operating system and platform, device ID and other technology on any devices you use to access this website.

Profile information including but not limited to: usernames and passwords, purchases or order history, your interests, preferences, feedback and survey responses. 

Engagement information including but not limited to: interaction and use of our website, products and services.

Marketing information including but not limited to: references in receiving marketing from us and our third parties as well as communication preferences.

We also collect, use and share non personal aggregated data such as statistical or demographic information. For example, we may aggregate website engagement data to calculate the percentage of users accessing a specific website feature in order to analyse user interaction and improve our website and our services.

Different methods are used to collect information from and about you including but not limited to:

Direct interactions - You may give us your personal information by filling in online forms or by corresponding with us by post, phone, email, in person (including via retail stores or trade events) or otherwise. This includes personal data you provide when you: purchase a product from us; create an account on our website; request marketing to be sent to you; enter a competition, promotion, survey or give us feedback or contact us.

Automated technologies or interactions - As you interact with our website, we will automatically collect Technology information about your equipment, browsing actions and patterns. We collect this data by using cookies, server logs and other similar technologies. We may also receive this data about you if you visit other websites employing our cookies. 

Third parties or publicly available sources - Technical Data is collected from analytics providers such as Google or Meta (Facebook/Instagram) based outside the UK.

UK law requires us to have a legal reason for collecting and using your personal data. We rely on one or more of the following legal bases:

Fulfil terms of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.

Legitimate interests: We may use your personal information where it is necessary to conduct our business and pursue our legitimate interests, including but not limited to: fraud prevention and website optimisation to enable us to give you the best and most secure customer experience. Before we process your personal data for our legitimate interests any potential impact on you and your rights are strongly considered. We do not use your personal data for activities where our interests are outweighed by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Legal obligations : The use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.

Consent: We rely on consent only where your personal data is required for a specified purpose, for example if you subscribe to an email newsletter.

Outlined below are the purposes of the data we collect and how we intend to use your data, including but not limited to:

Register you as a new customer.
Process and delivering your order including but not limited to:
Management of payments, fees and charges. The collection and recovery of money owed to us.
Manage our relationship with you which includes but is not limited to:
Notify you about changes to our terms or privacy policy and handling your requests, complaints and queries.
Administrate and protect our business and this website including but not limited to:
Troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data.
Delivery relevant website content and online advertisements to you and to measure the effectiveness of this information.
Improve our website using data analytics regarding products/services, customer relationships, experiences and to measure the effectiveness of our communications and marketing.
Send you relevant marketing communications and make personalised suggestions and recommendations to you based on your profile information.
Enable you to enter a competition or complete a survey, which we may use to carry out market research.

If an order is placed on our website, your personal data is collected. However, it is during this process that you will be asked to indicate your preferences for receiving direct marketing communications including but not limited to: email, SMS message, telephone or post.

Alternatively you will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of marketing preferences.

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

You can request to stop marketing communications at any time by following the unsubscribe links within any marketing communication sent to you or by contacting us at info@arken.uk.

DISCLOSING PERSONAL DATA

In some circumstances we may share your personal data where necessary with the parties set out below for purposes outlined above or to fulfil the terms of our contract with you. These include but are not limited to:

Individual third-party service providers, consultants and freelancers with whom we have contracted, such as CTS LIMITED;
Third party web server providers/web hosting providers such as Stripe, Shipstation, Sumup, Royal Mail, Fedex and DHL;
Third party software systems used by us in the running of our e-commerce business, such as Google and Meta;
Professional advisors, such as third-party solicitors, legal and accounting professionals;
HMRC and any other relevant government departments;
Banks; External auditors and internal auditors;
Marketing agencies who help us promote ourselves or deliver our services.

In order to confirm your identity we may need to request specific information from you directly to ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request.

CONTACT DETAILS

If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact us at info@arken.uk.

COMPLAINTS

We would appreciate the opportunity to deal with your concerns directly before any formal complaints are made to the Information Commissioner’s Office. However, you are within your right to make a complaint at any time to the ICO, the UK regulator for data protection issues (www.ico.org.uk). Please contact us in the first instance using the above contact details.

Changes to the privacy policy and your duty to inform us of changes. We keep our privacy policy under regular review. This version was last updated on 01 March 2026. It is important that the personal data we hold about you is accurate. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

THIRD-PARTY LINKS 

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. It is important to read the privacy policy of every website you visit.